Take control of your financial future 

Say Goodbye to
Financial Fear


It's time to end the cycle of worry and start confidently controlling your financial future.


Get Free Access To The Vault

Get exclusive access to Donna´s custom-created Organizer "The Vault"; a tool she has developed to help women take the first step toward a more organized, financially literate, and stress-free lifestyle.



You're doing your best to “figure it out” on your own.

You're worried about how this is serving your goals and future.

Or have you been avoiding looking at your money altogether?

Likely, money moves in and out of your accounts, and you don’t really need to pay attention. ...As long as your head is above water. 

But, do you realize, you could be getting MORE from your money?

You could be living your life by design.

I'm here to teach you. Guide you.

Lack of financial literacy ends now!

Let's get you to where you want to be


Experience your Financial Transformation in Just Six Months


  • Messy structure & organization
  • Lack of direction & strategy
  • Missed opportunities to grow your business
  • Feeling overwhelmed & worried about the future
  • Not sure where to begin or how to start

After 6 months

  • Everything organized in one place for life
  • Clarity, control, and momentum
  • Opportunities to grow your business, wealth, and freedom by design
  • Rest easy and sleep through the night without worrying about your finances
  • Step-by-step support and focus on reaching your goals with accountability

Take control of your money and create future success

With one-on-one guidance and support, you've found a safe place to create the life you've always wanted



Fierce Financials


There is nothing more powerful than having the ability to control and manage your own money. 

In this 1:1 coaching program, we will work together to create your personal strategy for financial success.  This is a deep dive into your finances, helping you understand your money and set up organization and structure to empower you towards financial strategies that give you real momentum into the future. 

You'll create processes so you can easily manage your business and personal finances long after you’ve finished the program. Along with access to “The Vault”, my signature system built around my belief that having paperwork organized in physical form is one of the keys to getting everything under control. 

You'll be amazed at how much can change for the better in 6 months!


What you'll get when you do Fierce Financials 1:1 


  1.  The ability to easily track your personal finances and understand your P&L
  2.  Strategies for retirement, emergency funds, credit, and debt reduction
  3.  Simple ways to organize and understand your income and expenses to contribute to your personal and business success
  4.  Simple ways to effectively set and attain future goals
  5.  A new way of storing all your information online so you can access your details both at home or in the business, or better yet at the beach!
  6.  A clear record of all your emergency information, private details, and accounts
  7.  A personalized debt-reduction plan customized to your specific situation
  8.  The ability to determine your budget at your fingertips at any point in time
  9.  You'll be able to determine your net worth, set financial goals, track your spending, create budgets, review salon success, and prepare yourself for your exit strategy, retirement, or other lifestyle-by-design goal
  10.  You will be able to do your business evaluation in under 2 hours a month, and a personal finance evaluation in about 30 minutes


Personal Budget

First up is your personal budget.  Why do we start here?  Our personal budget helps to teach us financial basics, and it is very real and tangible to us.  My experience with my clients is that ironing out the kinks in the personal budget first builds us a solid foundation of understanding for getting into the business aspect of things.  Also, there are plenty of people who have not really separated their business from their personal finances.  In short, here's what we cover:

  • Getting in Touch with Your Situation
  • Your Vault
  • Wants, Needs, and Gray Areas
  • Tech & Tools - Getting Comfortable Online
  • Income & Expenses 
  • Credit Score Review

Your Personal Money Map

The first part of gathering the budget can be a bit overwhelming - getting everything in order and logging into all the accounts.  But it does come to an end, and once it does, you have an established setup for managing your money.  And you start to see the benefit of having suffered through it in the first place. In the Personal Money Map section, we'll step back and look at the big picture. We will analyze what we have brought to the surface. We will ask questions like, how can I use a credit card to my advantage? Or, how can I make smart choices about maximizing my savings?

  • Saving Money in Your Budget
  • Streamlining Payments
  • Credit Card & Debt-Reduction Strategies
  • Investments
  • Your Routine for Maintaining your Budget
  • Cumulative Spreadsheet - Bringing it all Together

Business Budget

We will set up your Business Budget in a very similar way to the Personal Budget, and after completing the Personal Budget, the Business Budget almost seems easy. 

  • Understand profit and keep the maximum amount of money in your pocket
  • Industry Benchmarks
  • Your Business Vault 
  • Income & Expenses - Entering info online - Double-Check Method
  • Reading and Creating a P&L Statement

Your Business Money Map

Now that we have your Business Budget information, we step back and map things out to make a great strategic plan for your business, and for YOU and your lifestyle by design.

  • The Scenario - What's in it for YOU? Now and Long-term
  • Profit and Payroll Systems
  • Coordinating with your Accountant
  • Emergency Funds - How much do I need for my business in case of an emergency?
  • Big picture - Exit Strategy
  • Your Will - Legacy Planning

1:1 Coaching With Donna

  • 12 one-on-one sessions with Donna Roggio - 90 minutes twice a month for 6 months

  • Accountability
  • Regular check-ins
  • 6 month membership to the Freedom Tribe community, calls and library

Lots of Bonuses 

  • Inventory tool
  • Templates
  • Special offers on other products




Hola! Welcome


Greetings from Ibiza. I'm delighted to have you here! My mission is to empower women entrepreneurs in the beauty and creative industries to seize control of their financial future.


As someone who has worked in the beauty industry for 37 years and who deeply believes in empowering women, one day I asked myself the question - what do we women really need to take control of our destiny? The answer? Financial freedom. We can not achieve and experience wonderful things if we are not in control of our finances.

So many of us were not fully aware of our numbers; our P&L, budgets, and our targets to get us to where we wanted to be - not only in business but in the home too! 

This scared the life out of me and I went on a mission to create the foundations, systems and structure, which not only allowed my team to become engaged as successful entrepreneurs but to drive my business forwards to support a sale which meant I could move to my dream location of Ibiza, Spain. I realized that I could teach this to other women too. 

I have now been a business coach and running successful coaching programs for 11 years now, and have helped women all over the world claim their independence and freedom. I now travel the world educating amazing women on how to not just survive but thrive in business.

Have you ever felt like you're living month to month? without a real plan beyond that? or without a real understanding of your monthly finances and how to optimize them? or are you worried about your lack of a plan for the future? or a true understanding of how to enjoy your hard work rather than worrying about earning enough money all the time!? 

Well, I was where you are and have completely transformed - not only my relationship with money - but my whole life! There is nothing more powerful than having the ability to control and manage your own money.

Sarah Laporta

I am so excited to take Donna's fierce financial course! I just opened my own salon, and I honestly didn't think it was the right time to take her course, but I am SO glad I am. Donna is getting me organized, with my personal finances as well as business finances, before I start any more bad habits! She has such an understanding of what it takes to run your own business, how to reduce costs, raise profits, and sift through all of the financial details most of us ignore. I highly recommend taking Donna's course, or using her as a one-on-one consultant! You will NOT regret it!!

Carolina Banks

I have only had two sessions with Donna and learned so much. I'm grateful for her her patience, knowledge, and understanding. Since I have been working on my business with Donna, I now realize that the things I thought were so hard have been very easy to understand . I look forward to the journey with her and the bright future I have ahead of me. Thank You Donna.

Leah Smith

I met Donna at the beauty industry cruise after her session about finances. I loved her energy, knowledge and passion for the industry. After chatting with her I knew she could help me with some major goals I've had but didn't know where to start. We had our second call today. She has clear direction with all that she offers as well as a system that allows you to continue the journey freely forever. I'm so very excited to be working with her and tackling my financial goals that once seemed like just a dream.

Is this program right for you?


Have you ever felt like you're living month to month? without a real plan beyond that? or without a real understanding of your monthly finances and how to optimize them? or are you worried about your lack of a plan for the future? or a true understanding of how to enjoy your hard work rather than worrying about earning enough money all the time!? 

Well, I was where you are and have completely transformed - not only my relationship with money - but my whole life! This coaching program is 100% for you. If you're on the fence about investing in your financial future...

Some Interesting Facts to Consider

(So passionate about this!)

  • Quickbooks costs $50/month, which is $600/year.  
  • The cost of a bookkeeper averages between $250-$800/month.

You can become your own financial pro over the course of 6 months by participating in Fierce Financials. You'd save, on average, $6,000 on bookkeeping for the first year. And you'd have the skills to leverage your investment forever into the future, saving you, for example, $90,000 over the course of 15 years - mic drop! 




Let's have a chat to see if this is the right program for you.